co/efficient demo / Voter Modeling

Target SmarterWith Modeling

Turn polling data and voter-file intelligence into targetable universes for persuasion, turnout, digital, mail, phones, and field.

SAMPLE DATA ONLY All figures are simulated.
Custom Modeled Universes

Move from broad targeting to voter-level decisions.

A modeling project scores the electorate so your campaign can prioritize the right people, choose the right channel, and build universes that are ready to activate.

Prioritize the right voters Choose the right channel Build activation-ready universes
What You Receive
01
Scored Voter File
Every voter scored individually, so you can make targeting decisions one voter at a time.
02
Modeled Voter Segments
Targetable audiences for persuasion, mobilization, issue outreach, and suppression — built on each voter's modeled score.
03
Upload-Ready Universes
Formatted for voter-file, CRM, digital, mail, texting, phone, or field platforms — ready to use the day they land.
04
Polling + Modeling Report
A clear walkthrough of what the scores mean, which voters to prioritize, and how to use the model in your campaign plan.

Turn Modeling Into Targeting Decisions

Use the scores to prioritize outreach, shape message strategy, and build cleaner contact universes.

Support

Find your strongest voters

Identify likely supporters and base voters who should be moved into turnout and chase programs.

Persuasion

Locate the voters who can move

Prioritize persuadable voters who are worth repeated contact across paid and direct channels.

Issues

Build audiences around what matters

Create issue or message universes based on the attitudes most relevant to your campaign strategy.

Efficiency

Clean up the contact plan

Suppress low-value audiences from expensive outreach and focus resources where they can matter most.

How We Build the Model

Four steps from research to activation-ready targeting

Survey
Measure real voter opinion
Benchmark the electorate with a representative survey.
Profile
Match voter-file signals
Connect survey responses to voter, consumer, and behavioral data.
Score
Score the full electorate
Predict support, persuasion, turnout, and issue alignment.
Activate
Activate campaign universes
Export lists for mail, digital, phones, doors, and field.
From Interviews to Every Voter
The poll teaches the model what different voters look like. The model applies those patterns to the full voter file.
Polling Sample
Non-TargetsLean/NeutralTarget Group
1,500+ voters polled
Target group identified by response pattern
Statistical
Modeling
Applied
Full Voter File
650,000 registered voters
0
matching voters identified out of 650K in the electorate

Build the Right Universes

Example audiences a campaign can activate from the model

Persuadable Voters
Swing voters movable on your issues
040–65100
Message Movers
Most responsive to your specific messaging
055–80100
Issue Models
Pro-2A, pro-life, green energy, education
0varies100
Mobilization Targets
Supporters who need turnout motivation
070–95100
Opponent Soft Support
Opposition voters showing vulnerability
025–45100

Activate Your Targeting Plan

A model should not just describe voters. It should tell the campaign what to do next.

Persuade

High-movement voters

Target voters in the middle of the support scale who show openness to your candidate, issues, or messages.

Mobilize

Supporters who need turnout

Focus GOTV on voters who are likely to support you but less certain to participate.

Suppress Waste

Low-value contact universes

Remove voters who are low-support, low-persuasion, or already certain to vote against you from expensive programs.

Ready to Target Smarter?

Get a custom modeling proposal built around your electorate, your budget, and your campaign goals.

Request a Modeling Plan