co/efficient demo / Message + Ad Testing

Message + AdTesting

Test your messages before you spend. Know which arguments move voters and which fall flat.

SAMPLE DATA ONLY All figures are simulated.
Brushfire Poll · Message Testing

See which messages move voters before you spend.

A message testing brushfire starts with an initial ballot, exposes voters to campaign arguments, then asks the ballot again. The result is a clear view of which messages create movement, which audiences respond, and which arguments should drive paid media, mail, and field strategy.

01
Measure the starting pointInitial ballot establishes the baseline.
02
Test the argumentsVoters react to positive and negative messages.
03
Measure the movementInformed ballot shows what changed.

Starting point vs. informed ballot

The demo keeps the brushfire structure, but shows the output as a fast executive summary instead of a full deck.

Initial Ballot
Johnson, R
38%
Anderson, D
42%
Undecided
20%
Ballot Movement After Messages
Johnson
38% → 47%
+9
Anderson
42% → 36%
-6
Undecided
20% → 17%
-3

Messages tested

Each card shows the net effect of a tested argument: more likely minus less likely.

Tax Cuts

Johnson voted to cut income taxes by 15%, saving the average family over $2,000 a year.

+57net
63% more likely · 6% less likely
Border Security

Johnson backed stronger border security and more resources to stop illegal drugs.

+44net
57% more likely · 13% less likely
No Tax on Tips

Johnson supports eliminating taxes on tips for workers in restaurants and service jobs.

+31net
48% more likely · 17% less likely
Bipartisan Record

Johnson worked across party lines to pass legislation with both Republicans and Democrats.

-8net
24% more likely · 32% less likely
China Trade

Johnson supported trade policies that critics say made it easier for China to compete.

-14net
19% more likely · 33% less likely

What moved voters most?

A clean ranking turns the research into a usable campaign decision.

Tax Cuts
+57
Border Security
+44
No Tax on Tips
+31
Bipartisan Record
-8
China Trade
-14

Strategic takeaways

The full report can still include crosstabs, but the demo leads with the decisions a campaign can make from the data.

Best persuasion message

Tax cuts created the strongest lift.

It produced the largest net positive movement and should be the lead paid media argument.

Best base message

Border security reinforced support.

It performed well with conservative voters while still creating measurable movement overall.

Message to avoid

China trade created backlash.

The negative reaction was larger than the positive lift, so it should be used carefully or dropped.

Sample data only. In a live project, the complete brushfire deliverable can include full toplines, crosstabs, ballot movement, message sequencing, and audience-specific recommendations.