Texas Statewide 2026 GOP Primary
Image, Ballot, and Message Testing
December 3rd, 2025
Trump Image
Full Question: What is your opinion of President Donald Trump?
Topline
Very Fav.
66%
Sw' Fav.
19%
Sw' Unfav.
4%
Very Unfav.
10%
No opinion
0%
Never heard of
0%
Crosstabs
| Very Fav. | Sw' Fav. | Sw' Unfav. | Very Unfav. | No opinion | Never heard of | |
|---|---|---|---|---|---|---|
| Female | 68% | 18% | 3% | 11% | 0% | 0% |
| Male | 64% | 20% | 5% | 10% | 1% | 0% |
| 18-44 | 29% | 43% | 13% | 15% | 0% | 0% |
| 45-54 | 57% | 24% | 4% | 15% | 0% | 0% |
| 55-64 | 71% | 14% | 5% | 10% | 0% | 0% |
| 65+ | 74% | 15% | 2% | 9% | 1% | 0% |
| HS | 80% | 14% | 1% | 3% | 1% | 0% |
| Some Coll. | 72% | 21% | 2% | 4% | 0% | 0% |
| College | 60% | 22% | 5% | 14% | 0% | 0% |
| Grad+ | 41% | 21% | 11% | 27% | 0% | 0% |
| White | 65% | 19% | 4% | 11% | 1% | 0% |
| Hisp./Other | 72% | 16% | 6% | 6% | 0% | 0% |
| 4 of 4 | 68% | 17% | 3% | 11% | 1% | 0% |
| 3 of 4 | 68% | 20% | 3% | 10% | 0% | 0% |
| 2 of 4 | 70% | 17% | 4% | 10% | 0% | 0% |
| 1 of 4 | 62% | 19% | 7% | 12% | 0% | 0% |
| 0 of 4 | 53% | 34% | 7% | 7% | 0% | 0% |
| Dallas-Ft. W | 58% | 24% | 8% | 10% | 0% | 0% |
| Houston | 70% | 9% | 5% | 14% | 2% | 0% |
| San Antonio | 77% | 11% | 3% | 9% | 0% | 0% |
| Austin | 57% | 21% | 4% | 18% | 0% | 0% |
| Other DMA | 68% | 24% | 1% | 7% | 0% | 0% |
| Suburban | 68% | 18% | 3% | 11% | 0% | 0% |
| Rural | 72% | 20% | 2% | 6% | 0% | 0% |
| Urban | 58% | 19% | 8% | 14% | 1% | 0% |
| Very Fav. | Sw' Fav. | Sw' Unfav. | Very Unfav. | No opinion | Never heard of |
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Higher
Cornyn Image
Full Question: What is your opinion of Senator John Cornyn?
Topline
Very Fav.
19%
Sw' Fav.
33%
Sw' Unfav.
19%
Very Unfav.
20%
No opinion
8%
Never Heard
2%
Crosstabs
| Very Fav. | Sw' Fav. | Sw' Unfav. | Very Unfav. | No opinion | Never Heard | |
|---|---|---|---|---|---|---|
| Female | 20% | 32% | 18% | 18% | 10% | 1% |
| Male | 18% | 33% | 20% | 22% | 5% | 3% |
| 18-44 | 11% | 31% | 10% | 19% | 15% | 12% |
| 45-54 | 24% | 32% | 14% | 23% | 6% | 1% |
| 55-64 | 20% | 30% | 19% | 23% | 8% | 1% |
| 65+ | 19% | 34% | 21% | 19% | 6% | 0% |
| HS | 22% | 33% | 18% | 17% | 9% | 3% |
| Some Coll. | 17% | 33% | 19% | 20% | 9% | 1% |
| College | 19% | 28% | 19% | 25% | 6% | 2% |
| Grad+ | 16% | 37% | 21% | 19% | 5% | 2% |
| White | 19% | 33% | 19% | 21% | 7% | 2% |
| Hisp./Other | 19% | 30% | 19% | 16% | 11% | 6% |
| 4 of 4 | 17% | 30% | 22% | 27% | 4% | 0% |
| 3 of 4 | 24% | 36% | 20% | 12% | 7% | 0% |
| 2 of 4 | 15% | 34% | 21% | 20% | 8% | 1% |
| 1 of 4 | 21% | 30% | 14% | 20% | 11% | 4% |
| 0 of 4 | 16% | 36% | 7% | 12% | 12% | 17% |
| Dallas-Ft. W | 19% | 37% | 19% | 17% | 7% | 1% |
| Houston | 10% | 35% | 23% | 25% | 7% | 1% |
| San Antonio | 34% | 22% | 14% | 25% | 4% | 2% |
| Austin | 31% | 21% | 13% | 29% | 6% | 0% |
| Other DMA | 17% | 34% | 18% | 15% | 11% | 5% |
| Suburban | 14% | 32% | 21% | 23% | 7% | 2% |
| Rural | 21% | 32% | 19% | 20% | 8% | 1% |
| Urban | 23% | 34% | 16% | 17% | 7% | 3% |
| Very Fav. | Sw' Fav. | Sw' Unfav. | Very Unfav. | No opinion | Never Heard |
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Higher
Paxton Image
Full Question: What is your opinion of Attorney General Ken Paxton?
Topline
Very Fav.
26%
Sw' Fav.
32%
Sw' Unfav.
13%
Very Unfav.
21%
No opinion
6%
Never Heard
2%
Crosstabs
| Very Fav. | Sw' Fav. | Sw' Unfav. | Very Unfav. | No opinion | Never Heard | |
|---|---|---|---|---|---|---|
| Female | 27% | 34% | 12% | 18% | 9% | 1% |
| Male | 25% | 31% | 13% | 24% | 4% | 3% |
| 18-44 | 19% | 28% | 7% | 32% | 4% | 10% |
| 45-54 | 29% | 34% | 7% | 26% | 3% | 1% |
| 55-64 | 33% | 25% | 14% | 20% | 8% | 0% |
| 65+ | 24% | 36% | 14% | 18% | 7% | 1% |
| HS | 28% | 38% | 13% | 10% | 8% | 3% |
| Some Coll. | 28% | 37% | 11% | 15% | 7% | 1% |
| College | 26% | 28% | 14% | 23% | 7% | 1% |
| Grad+ | 17% | 21% | 11% | 45% | 3% | 2% |
| White | 25% | 33% | 13% | 22% | 6% | 1% |
| Hisp./Other | 31% | 30% | 7% | 19% | 7% | 6% |
| 4 of 4 | 22% | 30% | 18% | 26% | 5% | 0% |
| 3 of 4 | 33% | 31% | 11% | 20% | 5% | 0% |
| 2 of 4 | 22% | 42% | 10% | 16% | 9% | 0% |
| 1 of 4 | 29% | 29% | 9% | 22% | 8% | 4% |
| 0 of 4 | 23% | 33% | 7% | 16% | 7% | 15% |
| Dallas-Ft. W | 20% | 35% | 14% | 26% | 4% | 0% |
| Houston | 25% | 28% | 15% | 25% | 6% | 1% |
| San Antonio | 45% | 28% | 5% | 19% | 2% | 1% |
| Austin | 21% | 16% | 26% | 32% | 4% | 0% |
| Other DMA | 25% | 39% | 9% | 11% | 11% | 4% |
| Suburban | 30% | 32% | 10% | 20% | 6% | 2% |
| Rural | 30% | 36% | 14% | 11% | 8% | 0% |
| Urban | 17% | 30% | 14% | 31% | 5% | 3% |
| Very Fav. | Sw' Fav. | Sw' Unfav. | Very Unfav. | No opinion | Never Heard |
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Higher
Hunt Image
Full Question: What is your opinion of Congressman Wesley Hunt?
Topline
Very Fav.
20%
Sw' Fav.
29%
Sw' Unfav.
6%
Very Unfav.
5%
No opinion
23%
Never Heard
16%
Crosstabs
| Very Fav. | Sw' Fav. | Sw' Unfav. | Very Unfav. | No opinion | Never Heard | |
|---|---|---|---|---|---|---|
| Female | 20% | 26% | 6% | 5% | 28% | 15% |
| Male | 19% | 32% | 7% | 5% | 19% | 18% |
| 18-44 | 9% | 18% | 10% | 2% | 23% | 39% |
| 45-54 | 19% | 29% | 9% | 6% | 18% | 19% |
| 55-64 | 28% | 22% | 6% | 7% | 24% | 13% |
| 65+ | 19% | 34% | 5% | 5% | 24% | 13% |
| HS | 24% | 36% | 4% | 3% | 18% | 15% |
| Some Coll. | 21% | 28% | 6% | 4% | 24% | 17% |
| College | 18% | 25% | 7% | 6% | 29% | 15% |
| Grad+ | 12% | 25% | 10% | 10% | 23% | 20% |
| White | 20% | 30% | 6% | 5% | 24% | 16% |
| Hisp./Other | 18% | 26% | 8% | 4% | 21% | 23% |
| 4 of 4 | 19% | 33% | 7% | 8% | 17% | 15% |
| 3 of 4 | 20% | 31% | 6% | 1% | 32% | 9% |
| 2 of 4 | 21% | 25% | 8% | 5% | 25% | 16% |
| 1 of 4 | 19% | 29% | 3% | 5% | 25% | 20% |
| 0 of 4 | 20% | 16% | 7% | 2% | 15% | 39% |
| Dallas-Ft. W | 17% | 31% | 6% | 5% | 26% | 16% |
| Houston | 25% | 35% | 8% | 12% | 12% | 8% |
| San Antonio | 24% | 27% | 2% | 6% | 22% | 18% |
| Austin | 21% | 30% | 8% | 2% | 26% | 12% |
| Other DMA | 17% | 24% | 6% | 1% | 28% | 23% |
| Suburban | 20% | 29% | 7% | 5% | 23% | 17% |
| Rural | 24% | 29% | 5% | 2% | 25% | 15% |
| Urban | 17% | 30% | 6% | 8% | 22% | 17% |
| Very Fav. | Sw' Fav. | Sw' Unfav. | Very Unfav. | No opinion | Never Heard |
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Higher
Ballot
Full Question: Now, if the March 3, 2026, Republican primary election for U.S. Senate were held today between these candidates, who would you vote for?
Topline
John Cornyn
28%
Ken Paxton
27%
Wesley Hunt
19%
Undecided
26%
Crosstabs
| John Cornyn | Ken Paxton | Wesley Hunt | Undecided | |
|---|---|---|---|---|
| Female | 28% | 26% | 19% | 27% |
| Male | 28% | 29% | 19% | 24% |
| 18-44 | 26% | 24% | 19% | 31% |
| 45-54 | 32% | 30% | 12% | 25% |
| 55-64 | 29% | 33% | 15% | 24% |
| 65+ | 27% | 26% | 22% | 25% |
| HS | 18% | 27% | 22% | 33% |
| Some Coll. | 26% | 30% | 16% | 28% |
| College | 30% | 28% | 22% | 20% |
| Grad+ | 46% | 25% | 15% | 15% |
| White | 28% | 27% | 20% | 25% |
| Hisp./Other | 27% | 27% | 16% | 30% |
| 4 of 4 | 36% | 28% | 19% | 17% |
| 3 of 4 | 21% | 31% | 17% | 31% |
| 2 of 4 | 23% | 31% | 20% | 27% |
| 1 of 4 | 30% | 23% | 19% | 28% |
| 0 of 4 | 19% | 17% | 22% | 42% |
| Dallas-Ft. W | 30% | 28% | 25% | 16% |
| Houston | 27% | 30% | 23% | 20% |
| San Antonio | 24% | 33% | 14% | 30% |
| Austin | 42% | 22% | 19% | 17% |
| Other DMA | 24% | 24% | 13% | 38% |
| Suburban | 25% | 34% | 18% | 23% |
| Rural | 22% | 28% | 17% | 33% |
| Urban | 36% | 20% | 22% | 22% |
| John Cornyn | Ken Paxton | Wesley Hunt | Undecided |
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Higher
Most Important Issue
Full Question: Which of the following do you consider the most important issue for Congress to focus on?
Topline
Inflation
21%
Taxes/Spending
16%
Corruption
16%
Border/Immig
15%
Crime
10%
Jobs/Econ
7%
Energy Indep
5%
2a Rights
5%
Pro-Life
3%
Housing
1%
Crosstabs
| Inflation | Taxes/Spending | Corruption | Border/Immig | Crime | Jobs/Econ | Energy Indep | 2a Rights | Pro-Life | Housing | |
|---|---|---|---|---|---|---|---|---|---|---|
| Female | 24% | 17% | 18% | 15% | 10% | 5% | 2% | 5% | 3% | 2% |
| Male | 19% | 16% | 15% | 15% | 9% | 9% | 8% | 4% | 3% | 1% |
| 18-44 | 24% | 17% | 6% | 16% | 3% | 11% | 11% | 9% | 1% | 3% |
| 45-54 | 28% | 13% | 17% | 11% | 4% | 16% | 1% | 5% | 2% | 2% |
| 55-64 | 23% | 22% | 17% | 15% | 7% | 5% | 6% | 2% | 2% | 2% |
| 65+ | 19% | 15% | 18% | 16% | 13% | 5% | 4% | 4% | 4% | 1% |
| HS | 16% | 16% | 15% | 14% | 14% | 6% | 7% | 7% | 3% | 0% |
| Some Coll. | 21% | 15% | 19% | 12% | 11% | 4% | 8% | 5% | 2% | 2% |
| College | 22% | 15% | 18% | 17% | 8% | 8% | 3% | 2% | 4% | 3% |
| Grad+ | 31% | 19% | 12% | 17% | 2% | 12% | 1% | 2% | 3% | 1% |
| White | 22% | 17% | 16% | 14% | 9% | 7% | 5% | 5% | 3% | 1% |
| Hisp./Other | 15% | 12% | 19% | 19% | 11% | 9% | 5% | 4% | 5% | 1% |
| 4 of 4 | 15% | 17% | 18% | 17% | 11% | 7% | 5% | 5% | 4% | 1% |
| 3 of 4 | 25% | 13% | 16% | 16% | 9% | 7% | 3% | 6% | 3% | 2% |
| 2 of 4 | 24% | 25% | 15% | 12% | 9% | 2% | 7% | 3% | 2% | 1% |
| 1 of 4 | 22% | 12% | 16% | 14% | 10% | 8% | 7% | 5% | 3% | 2% |
| 0 of 4 | 32% | 7% | 12% | 15% | 7% | 17% | 5% | 2% | 2% | 1% |
| Dallas-Ft. W | 21% | 16% | 13% | 20% | 4% | 12% | 5% | 5% | 4% | 1% |
| Houston | 25% | 16% | 19% | 17% | 10% | 7% | 2% | 2% | 1% | 2% |
| San Antonio | 15% | 19% | 19% | 12% | 17% | 6% | 6% | 3% | 1% | 2% |
| Austin | 31% | 21% | 20% | 12% | 10% | 3% | 2% | 0% | 0% | 1% |
| Other DMA | 20% | 15% | 15% | 11% | 12% | 4% | 8% | 8% | 5% | 1% |
| Suburban | 20% | 18% | 16% | 14% | 10% | 6% | 5% | 5% | 4% | 1% |
| Rural | 20% | 14% | 19% | 17% | 10% | 6% | 2% | 7% | 4% | 1% |
| Urban | 25% | 16% | 14% | 14% | 8% | 10% | 8% | 2% | 1% | 2% |
| Inflation | Taxes/Spending | Corruption | Border/Immig | Crime | Jobs/Econ | Energy Indep | 2a Rights | Pro-Life | Housing |
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Higher
Trump Endorsement
Full Question: If President Trump endorsed a candidate in the Republican primary election for U.S. Senate, would you be more or less likely to vote for that candidate?
Topline
More Likely
49%
Less Likely
10%
No Impact
36%
Unsure
5%
Crosstabs
| More Likely | Less Likely | No Impact | Unsure | |
|---|---|---|---|---|
| Female | 52% | 10% | 32% | 6% |
| Male | 47% | 10% | 40% | 4% |
| 18-44 | 21% | 12% | 60% | 7% |
| 45-54 | 42% | 15% | 38% | 4% |
| 55-64 | 47% | 11% | 40% | 2% |
| 65+ | 58% | 8% | 30% | 5% |
| HS | 65% | 3% | 25% | 7% |
| Some Coll. | 52% | 2% | 40% | 5% |
| College | 41% | 15% | 42% | 3% |
| Grad+ | 29% | 25% | 44% | 2% |
| White | 48% | 10% | 37% | 5% |
| Hisp./Other | 58% | 7% | 34% | 1% |
| 4 of 4 | 51% | 10% | 37% | 3% |
| 3 of 4 | 49% | 10% | 33% | 7% |
| 2 of 4 | 51% | 9% | 35% | 5% |
| 1 of 4 | 49% | 11% | 36% | 4% |
| 0 of 4 | 40% | 7% | 46% | 7% |
| Dallas-Ft. W | 43% | 10% | 44% | 3% |
| Houston | 54% | 12% | 29% | 5% |
| San Antonio | 54% | 6% | 39% | 1% |
| Austin | 45% | 18% | 33% | 4% |
| Other DMA | 52% | 8% | 33% | 7% |
| Suburban | 54% | 10% | 33% | 3% |
| Rural | 51% | 5% | 36% | 7% |
| Urban | 43% | 13% | 40% | 4% |
| More Likely | Less Likely | No Impact | Unsure |
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Higher
Methodology & Demographics
ryan@coefficient.org
Age
| 18-44 | 13% |
| 45-54 | 12% |
| 55-64 | 21% |
| 65+ | 54% |
Gender
| Female | 51% |
| Male | 49% |
Last 4 Primaries
| 4 of 4 | 32% |
| 3 of 4 | 17% |
| 2 of 4 | 21% |
| 1 of 4 | 19% |
| 0 of 4 | 11% |
Education
| HS | 38% |
| Some Coll. | 28% |
| College | 21% |
| Grad+ | 13% |
Race
| White | 85% |
| Hisp./Other | 15% |
Urban Rural
| Suburban | 36% |
| Rural | 33% |
| Urban | 30% |
DMA
| Dallas-Ft. W | 29% |
| Houston | 23% |
| San Antonio | 10% |
| Austin | 8% |
| Other DMA | 31% |
Household Income
| <$50k | 8% |
| $50-75k | 14% |
| $75-100k | 24% |
| $100-150k | 29% |
| $150k+ | 25% |