South Carolina 2026 Republican Primary

Image and Ballot Testing
September 19th, 2025

Trump Image

Full Question: What is your opinion of President Donald Trump?

Topline

Favorable

87%

Unfavorable

7%

Unsure

6%

Crosstabs

	Favorable	Unfavorable	Unsure
Female	87%	7%	5%
Male	87%	7%	6%
18-34	55%	18%	27%
35-44	81%	16%	3%
45-54	81%	7%	11%
55-64	92%	7%	1%
65+	91%	5%	4%
Conserv	93%	3%	4%
Moderate	42%	43%	16%
White	88%	7%	5%
Non-White	79%	14%	7%
HS	93%	4%	3%
Some Coll	87%	5%	8%
College	85%	8%	7%
Grad+	75%	20%	5%
4 of 4	79%	14%	7%
3 of 4	90%	5%	5%
2 of 4	91%	5%	4%
1 of 4	88%	6%	6%
0 of 4	92%	2%	6%
Greenville	87%	6%	7%
Charleston	87%	7%	6%
Columbia	78%	15%	7%
Myrtle Beach	96%	3%	1%
Charlotte	89%	7%	4%
Other DMA	91%	6%	3%
Suburban	86%	8%	6%
Rural	89%	6%	5%
	Favorable	Unfavorable	Unsure

Lower Higher

Evette Image

Full Question: What is your opinion of Pamela Evette?

Topline

Favorable

29%

Unfavorable

6%

Unsure

34%

Never Heard

31%

Crosstabs

	Favorable	Unfavorable	Unsure	Never Heard
Female	24%	7%	37%	32%
Male	34%	5%	31%	30%
18-34	14%	26%	35%	26%
35-44	15%	3%	18%	64%
45-54	25%	6%	39%	30%
55-64	17%	7%	39%	36%
65+	38%	4%	33%	25%
Conserv	30%	4%	34%	32%
Moderate	17%	23%	34%	26%
White	28%	6%	35%	31%
Non-White	37%	5%	27%	31%
HS	29%	5%	36%	30%
Some Coll	29%	2%	32%	37%
College	27%	13%	31%	29%
Grad+	29%	8%	38%	25%
4 of 4	41%	7%	31%	21%
3 of 4	37%	9%	38%	16%
2 of 4	21%	4%	38%	38%
1 of 4	22%	6%	32%	41%
0 of 4	22%	2%	29%	47%
Greenville	30%	10%	37%	22%
Charleston	22%	4%	33%	40%
Columbia	37%	3%	29%	31%
Myrtle Beach	44%	2%	36%	18%
Charlotte	15%	8%	32%	44%
Other DMA	8%	2%	32%	58%
Suburban	29%	7%	34%	29%
Rural	28%	4%	34%	34%
	Favorable	Unfavorable	Unsure	Never Heard

Lower Higher

Mace Image

Full Question: What is your opinion of Nancy Mace?

Topline

Favorable

36%

Unfavorable

26%

Unsure

32%

Never Heard

6%

Crosstabs

	Favorable	Unfavorable	Unsure	Never Heard
Female	31%	26%	37%	6%
Male	41%	27%	27%	6%
18-34	21%	65%	2%	12%
35-44	43%	40%	10%	8%
45-54	32%	27%	33%	8%
55-64	43%	17%	36%	5%
65+	35%	24%	37%	5%
Conserv	38%	23%	33%	6%
Moderate	14%	56%	23%	7%
White	35%	26%	33%	5%
Non-White	47%	28%	14%	10%
HS	36%	21%	40%	3%
Some Coll	41%	23%	28%	9%
College	34%	33%	26%	7%
Grad+	27%	41%	28%	5%
4 of 4	26%	43%	28%	4%
3 of 4	26%	29%	42%	3%
2 of 4	43%	22%	30%	5%
1 of 4	39%	20%	32%	9%
0 of 4	61%	7%	22%	10%
Greenville	33%	28%	33%	6%
Charleston	38%	30%	31%	0%
Columbia	30%	23%	36%	10%
Myrtle Beach	32%	29%	34%	6%
Charlotte	46%	27%	16%	11%
Other DMA	50%	15%	32%	3%
Suburban	36%	29%	31%	5%
Rural	36%	22%	34%	8%
	Favorable	Unfavorable	Unsure	Never Heard

Lower Higher

Norman Image

Full Question: What is your opinion of Ralph Norman?

Topline

Favorable

27%

Unfavorable

8%

Unsure

38%

Never Heard

26%

Crosstabs

	Favorable	Unfavorable	Unsure	Never Heard
Female	20%	8%	43%	29%
Male	34%	9%	34%	23%
18-34	39%	17%	10%	34%
35-44	24%	18%	24%	35%
45-54	39%	11%	30%	19%
55-64	28%	6%	44%	21%
65+	23%	6%	43%	27%
Conserv	28%	7%	39%	26%
Moderate	25%	18%	29%	28%
White	27%	8%	39%	27%
Non-White	40%	12%	28%	19%
HS	31%	5%	42%	22%
Some Coll	27%	5%	36%	32%
College	24%	14%	36%	26%
Grad+	24%	16%	36%	24%
4 of 4	32%	15%	34%	19%
3 of 4	28%	7%	42%	24%
2 of 4	28%	6%	42%	25%
1 of 4	26%	8%	37%	29%
0 of 4	14%	1%	34%	50%
Greenville	22%	10%	45%	23%
Charleston	26%	5%	31%	37%
Columbia	34%	14%	31%	21%
Myrtle Beach	22%	6%	42%	30%
Charlotte	56%	11%	30%	4%
Other DMA	13%	0%	42%	45%
Suburban	23%	9%	39%	29%
Rural	34%	7%	37%	22%
	Favorable	Unfavorable	Unsure	Never Heard

Lower Higher

Wilson Image

Full Question: What is your opinion of Alan Wilson?

Topline

Favorable

34%

Unfavorable

10%

Unsure

34%

Never Heard

22%

Crosstabs

	Favorable	Unfavorable	Unsure	Never Heard
Female	34%	9%	37%	20%
Male	34%	11%	31%	24%
18-34	29%	29%	26%	15%
35-44	25%	13%	25%	37%
45-54	32%	8%	36%	24%
55-64	32%	8%	36%	24%
65+	37%	8%	35%	19%
Conserv	35%	9%	34%	22%
Moderate	25%	18%	38%	19%
White	34%	9%	34%	23%
Non-White	27%	17%	40%	16%
HS	38%	7%	32%	24%
Some Coll	25%	11%	40%	23%
College	38%	11%	29%	22%
Grad+	35%	15%	35%	16%
4 of 4	49%	15%	29%	7%
3 of 4	38%	12%	34%	16%
2 of 4	29%	8%	33%	30%
1 of 4	27%	8%	39%	26%
0 of 4	16%	1%	32%	50%
Greenville	32%	17%	33%	18%
Charleston	36%	4%	29%	32%
Columbia	51%	9%	26%	14%
Myrtle Beach	35%	4%	36%	25%
Charlotte	15%	6%	51%	28%
Other DMA	18%	9%	45%	27%
Suburban	35%	12%	32%	22%
Rural	33%	7%	38%	23%
	Favorable	Unfavorable	Unsure	Never Heard

Lower Higher

Kimbrell Image

Full Question: What is your opinion of Josh Kimbrell?

Topline

Favorable

9%

Unfavorable

8%

Unsure

36%

Never Heard

47%

Crosstabs

	Favorable	Unfavorable	Unsure	Never Heard
Female	6%	6%	38%	49%
Male	12%	10%	33%	45%
18-34	19%	21%	40%	19%
35-44	5%	8%	22%	66%
45-54	10%	5%	34%	51%
55-64	4%	12%	38%	46%
65+	10%	6%	37%	48%
Conserv	9%	7%	36%	48%
Moderate	8%	14%	36%	42%
White	8%	8%	36%	48%
Non-White	25%	5%	34%	36%
HS	9%	7%	34%	50%
Some Coll	8%	9%	40%	43%
College	11%	5%	38%	46%
Grad+	6%	11%	30%	53%
4 of 4	12%	19%	31%	38%
3 of 4	6%	8%	37%	49%
2 of 4	7%	4%	33%	55%
1 of 4	9%	3%	42%	46%
0 of 4	9%	2%	34%	55%
Greenville	12%	17%	36%	35%
Charleston	8%	2%	33%	57%
Columbia	5%	3%	29%	64%
Myrtle Beach	10%	1%	44%	45%
Charlotte	9%	7%	39%	45%
Other DMA	2%	6%	38%	54%
Suburban	7%	9%	35%	49%
Rural	11%	6%	38%	44%
	Favorable	Unfavorable	Unsure	Never Heard

Lower Higher

Governor Ballot

Full Question: If the 2026 Republican primary election for Governor of South Carolina were held today, who would you vote for?

Topline

Nancy Mace

19%

Pamela Evette

18%

Alan Wilson

16%

Ralph Norman

10%

Josh Kimbrell

2%

Undecided

35%

Crosstabs

	Mace	Evette	Wilson	Norman	Kimbrell	Undec.
Female	15%	15%	18%	8%	3%	41%
Male	23%	22%	14%	12%	0%	28%
18-34	8%	12%	24%	26%	0%	29%
35-44	32%	8%	13%	12%	1%	34%
45-54	17%	17%	22%	11%	1%	32%
55-64	25%	9%	17%	13%	0%	37%
65+	16%	25%	14%	6%	3%	35%
Conserv	20%	18%	16%	10%	2%	33%
Moderate	10%	20%	14%	7%	1%	47%
White	18%	19%	16%	11%	2%	35%
Non-White	33%	13%	21%	0%	1%	32%
HS	19%	18%	18%	10%	3%	33%
Some Coll	20%	20%	9%	12%	1%	39%
College	19%	17%	22%	8%	2%	32%
Grad+	15%	20%	18%	11%	1%	35%
4 of 4	10%	23%	20%	14%	3%	31%
3 of 4	15%	26%	18%	8%	0%	33%
2 of 4	22%	14%	17%	10%	2%	36%
1 of 4	22%	17%	14%	11%	2%	35%
0 of 4	42%	7%	2%	1%	0%	48%
Greenville	14%	23%	15%	10%	4%	35%
Charleston	27%	9%	12%	11%	0%	41%
Columbia	16%	23%	28%	8%	0%	25%
Myrtle Beach	16%	25%	23%	1%	0%	35%
Charlotte	28%	9%	8%	29%	4%	22%
Other DMA	29%	7%	3%	5%	0%	56%
Suburban	20%	20%	16%	10%	1%	33%
Rural	17%	17%	16%	9%	3%	38%
	Mace	Evette	Wilson	Norman	Kimbrell	Undec.

Lower Higher

Most Important Issue

Full Question: What do you consider the most important issue facing South Carolina?

Topline

Taxes/Spending

15%

Inflation

15%

Gov't Corruption

13%

Law Enfor/Crime

12%

Infrastructure

9%

Border/Immig

10%

Save Democracy

5%

Pro Life

4%

2A Rights

3%

Energy Indep

2%

Other

13%

Crosstabs

	Tax/Spnd	Inflat	Corrupt	Crime	Infra	Border	Democ	ProLife	2A	Energy	Other
Female	14%	15%	10%	12%	8%	10%	6%	4%	1%	2%	17%
Male	16%	15%	15%	12%	10%	10%	4%	3%	5%	1%	9%
18-34	11%	30%	5%	0%	13%	0%	7%	12%	21%	2%	0%
35-44	12%	21%	7%	4%	12%	12%	2%	12%	2%	0%	17%
45-54	23%	14%	7%	13%	5%	9%	4%	1%	2%	0%	22%
55-64	14%	11%	20%	6%	11%	13%	4%	2%	4%	2%	14%
65+	14%	14%	13%	17%	9%	10%	6%	3%	1%	2%	12%
Conserv	15%	15%	13%	11%	8%	11%	4%	4%	3%	2%	14%
Moderate	12%	13%	10%	18%	19%	1%	16%	1%	0%	0%	9%
White	15%	15%	12%	12%	10%	10%	5%	3%	3%	2%	14%
Non-White	16%	20%	18%	16%	0%	14%	1%	7%	2%	2%	4%
HS	10%	20%	16%	10%	9%	12%	4%	2%	1%	2%	13%
Some Coll	15%	11%	9%	14%	10%	8%	5%	3%	7%	1%	17%
College	18%	13%	12%	15%	11%	8%	4%	6%	1%	2%	9%
Grad+	25%	13%	9%	9%	7%	10%	9%	6%	1%	1%	10%
4 of 4	14%	12%	11%	10%	15%	11%	5%	4%	6%	0%	11%
3 of 4	18%	14%	13%	14%	8%	8%	5%	2%	4%	1%	13%
2 of 4	15%	14%	19%	9%	9%	10%	1%	2%	0%	4%	16%
1 of 4	12%	19%	9%	14%	6%	10%	8%	3%	2%	2%	14%
0 of 4	20%	12%	10%	10%	8%	11%	7%	10%	4%	0%	8%
Greenville	17%	10%	11%	8%	12%	11%	5%	5%	5%	1%	14%
Charleston	15%	19%	13%	12%	5%	12%	8%	2%	2%	1%	11%
Columbia	10%	20%	11%	13%	10%	5%	6%	1%	1%	3%	20%
Myrtle Beach	14%	13%	14%	16%	11%	11%	3%	3%	1%	2%	11%
Charlotte	9%	13%	16%	24%	7%	14%	1%	3%	1%	0%	5%
Other DMA	19%	21%	15%	5%	5%	6%	4%	10%	6%	5%	12%
Suburban	15%	15%	14%	12%	9%	10%	5%	2%	4%	1%	12%
Rural	15%	15%	10%	13%	10%	9%	5%	4%	2%	2%	15%
	Tax/Spnd	Inflat	Corrupt	Crime	Infra	Border	Democ	ProLife	2A	Energy	Other

Lower Higher

Methodology & Demographics

Fielded On

September 18-19, 2025

Method

Mobile Text Responses and Landline Interviews

Population & Sample

1,094 Likely Republican Primary Voters

Weighting

Age, Gender, Education Level, Race, and Congressional District

Margin of Error

+/- 3.17%

Age

18-34	6%
35-44	8%
45-54	13%
55-64	21%
65+	52%

Gender

Female	51%
Male	49%

Education

HS	37%
Some Coll	29%
College	21%
Grad+	12%

Race

White	94%
Non-White	6%

Ideology

Conserv	90%
Moderate	10%

Last 4 Primaries

4 of 4	23%
3 of 4	19%
2 of 4	23%
1 of 4	28%
0 of 4	7%

DMA

Greenville	34%
Charleston	18%
Columbia	17%
Myrtle Beach	14%
Charlotte	9%
Other DMA	8%

Community Type

Suburban	61%
Rural	39%

Household Income

<$50k	18%
$50-75k	19%
$75-100k	19%
$100-150k	32%
$150k+	11%