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New Hampshire Senate 2026 General Election

Image and Ballot Testing October 13th, 2025

Pappas Image

Full Question: What is your opinion of Chris Pappas?

Topline

Very Fav.
24%
Sw' Fav.
23%
Sw' Unfav.
12%
Very Unfav.
24%
Unsure
14%
Never Heard
3%

Crosstabs

Very Fav.Sw' Fav.Sw' Unfav.Very Unfav.UnsureNever Heard
Republican8%12%16%47%14%4%
NP/Other21%29%11%17%20%2%
Democrat46%31%10%3%9%1%
Female28%27%12%12%17%4%
Male19%19%13%36%12%2%
18-3411%42%21%18%7%0%
35-4419%14%9%33%18%7%
45-5416%33%14%26%9%2%
55-6424%18%12%24%19%3%
65+31%23%11%21%13%2%
Conserv4%9%18%46%19%5%
Moderate28%34%8%14%15%1%
Liberal54%28%12%1%3%2%
White25%23%12%23%14%2%
Non-White7%17%16%31%14%15%
HS25%16%8%26%21%4%
Some Coll17%25%17%32%7%2%
College24%28%12%20%14%2%
Grad+32%27%14%13%11%2%
4 of 429%21%12%26%12%0%
3 of 415%24%17%23%17%3%
2 of 429%25%11%11%21%3%
1 of 411%32%7%24%14%12%
0 of 40%1%0%76%24%0%
Hillsborough23%20%16%22%15%4%
Rockingham20%28%13%28%9%2%
Merrimack32%20%10%20%13%6%
Strafford31%21%8%22%16%1%
Grafton12%31%16%24%12%5%
Cheshire30%25%8%19%17%1%
Other County24%20%9%27%21%0%
Very Fav.Sw' Fav.Sw' Unfav.Very Unfav.UnsureNever Heard
Lower Higher

Sununu Image

Full Question: What is your opinion of John Sununu?

Topline

Very Fav.
21%
Sw' Fav.
27%
Sw' Unfav.
19%
Very Unfav.
20%
Unsure
12%
Never Heard
2%

Crosstabs

Very Fav.Sw' Fav.Sw' Unfav.Very Unfav.UnsureNever Heard
Republican36%35%11%6%9%3%
NP/Other18%25%16%21%16%3%
Democrat5%19%31%36%9%1%
Female15%24%22%23%13%3%
Male27%29%15%18%10%2%
18-3411%21%27%23%15%3%
35-4431%21%11%20%9%8%
45-5415%28%15%23%16%4%
55-6418%30%18%21%11%1%
65+23%27%21%18%10%0%
Conserv32%37%9%6%12%4%
Moderate19%25%26%18%11%1%
Liberal2%8%23%53%12%2%
White21%27%19%21%12%1%
Non-White18%25%18%12%12%15%
HS23%27%15%17%14%4%
Some Coll23%31%18%17%11%0%
College19%24%23%21%10%3%
Grad+13%23%21%32%10%2%
4 of 419%26%22%23%10%1%
3 of 426%28%16%12%14%4%
2 of 426%32%13%13%16%0%
1 of 419%24%13%29%7%8%
0 of 44%8%12%1%75%0%
Hillsborough23%26%19%17%11%4%
Rockingham20%27%18%22%13%1%
Merrimack23%23%24%23%2%5%
Strafford8%27%21%28%14%2%
Grafton26%47%9%18%1%0%
Cheshire25%17%22%31%6%0%
Other County21%25%17%13%24%1%
Very Fav.Sw' Fav.Sw' Unfav.Very Unfav.UnsureNever Heard
Lower Higher

Brown Image

Full Question: What is your opinion of Scott Brown?

Topline

Very Fav.
11%
Sw' Fav.
19%
Sw' Unfav.
9%
Very Unfav.
26%
Unsure
26%
Never Heard
9%

Crosstabs

Very Fav.Sw' Fav.Sw' Unfav.Very Unfav.UnsureNever Heard
Republican22%31%6%7%26%8%
NP/Other6%17%10%27%30%10%
Democrat2%6%13%49%20%10%
Female9%13%9%29%28%12%
Male13%25%9%23%23%7%
18-348%0%8%15%37%32%
35-449%16%6%24%31%13%
45-548%18%9%29%28%8%
55-649%19%8%27%27%11%
65+14%23%11%27%20%4%
Conserv21%31%7%5%28%9%
Moderate6%15%10%32%29%8%
Liberal1%3%11%56%14%14%
White11%19%9%27%26%9%
Non-White11%20%6%13%25%25%
HS12%18%4%21%36%9%
Some Coll12%26%11%20%22%9%
College10%17%12%29%22%11%
Grad+8%11%12%43%17%10%
4 of 413%20%11%32%19%5%
3 of 411%19%6%16%37%11%
2 of 44%15%5%23%44%8%
1 of 49%18%7%20%24%23%
0 of 44%8%4%0%20%64%
Hillsborough9%22%9%25%23%13%
Rockingham18%16%13%28%20%5%
Merrimack4%16%7%26%40%8%
Strafford4%18%5%44%23%7%
Grafton21%27%4%16%24%8%
Cheshire9%14%10%39%23%4%
Other County8%18%9%15%34%16%
Very Fav.Sw' Fav.Sw' Unfav.Very Unfav.UnsureNever Heard
Lower Higher

Generic US Senate Ballot

Full Question: If the November 2026 general election for U.S. Senator were held today, which Party's candidate are you most likely to support?

Topline

Democrat
47%
Republican
44%
Undecided
9%

Crosstabs

DemocratRepublicanUndecided
Republican10%83%8%
NP/Other51%33%15%
Democrat89%8%3%
Female57%34%9%
Male37%54%9%
18-3468%32%0%
35-4431%54%15%
45-5450%40%9%
55-6444%51%5%
65+49%39%11%
Conserv5%92%3%
Moderate62%21%17%
Liberal96%2%3%
White48%43%9%
Non-White24%59%16%
HS39%50%10%
Some Coll41%52%7%
College52%39%9%
Grad+65%26%9%
4 of 453%41%6%
3 of 436%52%12%
2 of 436%38%26%
1 of 448%46%6%
0 of 45%92%3%
Hillsborough49%45%6%
Rockingham49%45%7%
Merrimack48%41%12%
Strafford61%32%7%
Grafton22%51%26%
Cheshire49%39%12%
Other County42%50%9%
DemocratRepublicanUndecided
Lower Higher

US Senate Ballot 1

Full Question: If the November 2026 general election for U.S. Senator were held today between these candidates, who would you vote for?

Topline

Pappas, D
45%
Sununu, R
42%
Undecided
12%

Crosstabs

Pappas, DSununu, RUndecided
Republican9%75%15%
NP/Other52%34%15%
Democrat83%11%6%
Female55%31%14%
Male36%54%10%
18-3450%46%3%
35-4431%44%25%
45-5448%43%9%
55-6442%47%11%
65+51%37%12%
Conserv6%80%14%
Moderate60%27%14%
Liberal91%2%8%
White47%42%11%
Non-White18%45%37%
HS40%44%16%
Some Coll37%52%11%
College51%39%11%
Grad+63%28%9%
4 of 452%41%7%
3 of 430%52%17%
2 of 439%37%24%
1 of 447%34%19%
0 of 45%79%16%
Hillsborough46%42%12%
Rockingham44%48%8%
Merrimack45%38%18%
Strafford62%30%8%
Grafton31%45%24%
Cheshire56%33%10%
Other County40%47%13%
Pappas, DSununu, RUndecided
Lower Higher

US Senate Ballot 2

Full Question: If the November 2026 general election for U.S. Senator were held today between these candidates, who would you vote for?

Topline

Pappas, D
49%
Brown, R
39%
Undecided
13%

Crosstabs

Pappas, DBrown, RUndecided
Republican13%71%16%
NP/Other54%30%15%
Democrat87%7%6%
Female59%27%14%
Male38%51%11%
18-3463%22%15%
35-4438%39%23%
45-5450%38%11%
55-6444%42%14%
65+52%40%9%
Conserv7%78%14%
Moderate66%20%14%
Liberal92%2%6%
White50%39%11%
Non-White22%41%37%
HS43%43%14%
Some Coll42%46%13%
College53%35%13%
Grad+65%25%10%
4 of 454%39%7%
3 of 435%46%19%
2 of 450%33%16%
1 of 448%32%21%
0 of 45%15%80%
Hillsborough48%38%14%
Rockingham50%43%6%
Merrimack53%34%14%
Strafford63%31%7%
Grafton30%53%17%
Cheshire56%34%10%
Other County41%37%23%
Pappas, DBrown, RUndecided
Lower Higher

Ayotte Image

Full Question: What is your opinion of Governor Kelly Ayotte?

Topline

Very Fav.
20%
Sw' Fav.
28%
Sw' Unfav.
20%
Very Unfav.
26%
Never heard of
0%
Unsure
6%

Crosstabs

Very Fav.Sw' Fav.Sw' Unfav.Very Unfav.Never heard ofUnsure
Republican36%42%9%9%0%4%
NP/Other16%25%24%25%1%9%
Democrat5%15%28%46%0%6%
Female16%23%22%32%1%6%
Male25%33%16%19%0%6%
18-340%26%45%27%0%2%
35-4413%39%10%37%0%2%
45-5416%29%16%28%0%11%
55-6425%26%16%27%0%6%
65+25%26%22%20%1%6%
Conserv34%41%7%11%1%6%
Moderate15%28%28%23%0%6%
Liberal2%6%27%60%0%5%
White20%29%19%26%0%6%
Non-White28%19%21%26%0%6%
HS18%31%14%27%1%9%
Some Coll29%28%20%19%0%4%
College18%28%23%25%0%6%
Grad+14%23%25%34%0%4%
4 of 423%25%19%27%0%6%
3 of 415%37%19%21%0%7%
2 of 417%40%14%21%3%4%
1 of 421%15%27%31%0%5%
0 of 44%83%1%0%0%12%
Hillsborough24%21%21%28%0%5%
Rockingham21%27%23%22%0%6%
Merrimack14%33%19%26%0%9%
Strafford12%27%16%38%4%3%
Grafton37%30%14%17%0%2%
Cheshire13%33%13%38%0%3%
Other County17%37%18%17%0%10%
Very Fav.Sw' Fav.Sw' Unfav.Very Unfav.Never heard ofUnsure
Lower Higher

Governor Ballot

Full Question: If the November 2026 general election for Governor of New Hampshire were held today, who would you vote for?

Topline

Ayotte, R
43%
The Democrat
40%
Undecided
17%

Crosstabs

Ayotte, RThe DemocratUndecided
Republican78%6%16%
NP/Other35%44%21%
Democrat8%78%14%
Female29%50%20%
Male56%30%14%
18-3433%51%16%
35-4445%30%25%
45-5440%43%17%
55-6446%37%17%
65+42%43%16%
Conserv81%5%14%
Moderate27%50%23%
Liberal1%90%10%
White43%41%16%
Non-White39%25%36%
HS45%36%20%
Some Coll51%32%17%
College39%44%17%
Grad+28%58%14%
4 of 442%45%13%
3 of 445%29%26%
2 of 440%37%23%
1 of 441%40%20%
0 of 479%0%21%
Hillsborough39%41%20%
Rockingham48%38%14%
Merrimack34%42%24%
Strafford35%56%9%
Grafton59%32%9%
Cheshire38%40%22%
Other County44%36%20%
Ayotte, RThe DemocratUndecided
Lower Higher

Working Families Tax Cuts

Full Question: Do you support or oppose the recently passed federal legislation known as the "Working Families Tax Cuts" bill?

Topline

Support
47%
Oppose
21%
Unsure
32%

Crosstabs

SupportOpposeUnsure
Republican70%8%22%
NP/Other42%23%35%
Democrat23%34%43%
Female41%24%36%
Male53%18%29%
18-3442%22%37%
35-4453%25%23%
45-5441%28%32%
55-6452%20%28%
65+45%17%38%
Conserv77%3%20%
Moderate34%28%38%
Liberal18%40%41%
White47%21%32%
Non-White53%14%33%
HS54%19%27%
Some Coll51%16%32%
College42%22%35%
Grad+33%29%38%
4 of 447%21%32%
3 of 444%23%33%
2 of 446%24%29%
1 of 449%16%35%
0 of 487%0%13%
Hillsborough47%18%35%
Rockingham49%20%32%
Merrimack35%32%33%
Strafford39%29%32%
Grafton55%20%26%
Cheshire38%25%37%
Other County58%12%29%
SupportOpposeUnsure
Lower Higher

Overtime Tax Elimination

Full Question: The Working Families Tax Cuts bill eliminated federal taxes on overtime pay, tips, and most Social Security benefits. Do you support or oppose eliminating these federal taxes?

Topline

Support
66%
Oppose
15%
Unsure
18%

Crosstabs

SupportOpposeUnsure
Republican83%8%9%
NP/Other62%15%23%
Democrat52%24%24%
Female64%15%21%
Male69%15%16%
18-3465%10%24%
35-4468%13%18%
45-5454%23%23%
55-6473%17%11%
65+67%13%20%
Conserv86%6%8%
Moderate62%14%23%
Liberal40%33%27%
White67%15%18%
Non-White61%11%28%
HS74%12%14%
Some Coll72%13%15%
College58%17%26%
Grad+55%23%22%
4 of 462%17%21%
3 of 473%16%10%
2 of 475%11%13%
1 of 466%11%23%
0 of 4100%0%0%
Hillsborough64%16%21%
Rockingham69%14%17%
Merrimack65%20%15%
Strafford73%12%15%
Grafton75%10%15%
Cheshire57%23%20%
Other County65%14%21%
SupportOpposeUnsure
Lower Higher

Government Shutdown

Full Question: The federal government is currently shut down until Congress passes a new spending bill. Which Party do you side with most?

Topline

Republicans
48%
Democrats
42%
Unsure
10%

Crosstabs

RepublicansDemocratsUnsure
Republican81%16%3%
NP/Other41%44%15%
Democrat13%73%14%
Female40%49%12%
Male56%35%9%
18-3433%56%11%
35-4468%28%4%
45-5441%46%13%
55-6449%42%8%
65+45%43%12%
Conserv88%9%4%
Moderate31%53%15%
Liberal4%84%11%
White47%43%10%
Non-White62%28%10%
HS56%33%12%
Some Coll52%39%8%
College41%49%10%
Grad+34%55%11%
4 of 442%47%11%
3 of 455%36%9%
2 of 453%34%13%
1 of 456%37%7%
0 of 492%5%3%
Hillsborough47%43%10%
Rockingham49%43%8%
Merrimack45%47%8%
Strafford32%48%20%
Grafton57%32%11%
Cheshire50%47%4%
Other County54%33%12%
RepublicansDemocratsUnsure
Lower Higher

Methodology & Demographics

Registered Party

Republican37%
NP/Other32%
Democrat31%

Age

18-347%
35-4413%
45-5415%
55-6426%
65+39%

Gender

Female51%
Male49%

Ideology

Conserv38%
Moderate42%
Liberal20%

Education

HS33%
Some Coll27%
College25%
Grad+16%

Race

White94%
Non-White6%

Last 4 Generals

4 of 457%
3 of 419%
2 of 49%
1 of 414%
0 of 41%

County

Hillsborough28%
Rockingham25%
Merrimack12%
Strafford9%
Grafton7%
Cheshire5%
Other County15%

Household Income

<$50k12%
$50-75k15%
$75-100k17%
$100-150k37%
$150k+18%