New Hampshire Senate
2026 Election

Image, Ballot and Message Testing
September 12th, 2025

NH Direction

Full Question: Is New Hampshire heading in the right direction, or have things gone off the wrong track?

Topline

Right direction

27%

Wrong track

41%

Unsure

32%

Crosstabs

	Right dir.	Wrong track	Unsure
Republican	46%	21%	34%
Democrat	10%	62%	29%
NP/Other	23%	44%	34%
Male	30%	38%	31%
Female	23%	43%	33%
18-34	29%	39%	32%
35-44	17%	65%	17%
45-54	28%	37%	35%
55-64	30%	37%	33%
65+	27%	39%	35%
Moderate	22%	40%	38%
Conservative	44%	25%	31%
Liberal	6%	74%	21%
White	26%	41%	33%
Non-White	36%	40%	24%
HS	31%	31%	39%
Some College	24%	41%	35%
College	25%	45%	30%
Grad+	27%	55%	18%
4 of 4	27%	43%	31%
3 of 4	27%	36%	37%
2 of 4	30%	38%	32%
1 of 4	25%	41%	34%
0 of 4	48%	46%	6%
Rockingham	25%	37%	39%
Hillsborough	27%	44%	29%
Merrimack	44%	33%	23%
Strafford	10%	40%	50%
Grafton	42%	36%	22%
Belknap	15%	47%	39%
Other County	25%	50%	25%
	Right dir.	Wrong track	Unsure

Lower Higher

Chris Pappas Image

Full Question: What is your opinion of Chris Pappas?

Topline

Very Fav.

24%

Sw' Fav.

21%

Sw' Unfav.

11%

Very Unfav.

24%

Unsure

16%

Never Heard

4%

Crosstabs

	Very Fav.	Sw' Fav.	Sw' Unfav.	Very Unfav.	Unsure	Never Hrd
Republican	4%	11%	19%	43%	19%	4%
Democrat	53%	28%	6%	3%	9%	0%
NP/Other	20%	24%	8%	24%	17%	6%
Male	17%	23%	10%	30%	15%	5%
Female	31%	18%	13%	19%	16%	3%
18-34	6%	9%	5%	29%	42%	8%
35-44	20%	42%	6%	11%	9%	11%
45-54	13%	13%	9%	35%	24%	6%
55-64	23%	19%	15%	31%	11%	1%
65+	32%	20%	12%	20%	14%	2%
Moderate	29%	26%	11%	13%	18%	3%
Conservative	4%	11%	14%	48%	18%	5%
Liberal	53%	31%	6%	3%	6%	0%
White	25%	20%	12%	24%	16%	4%
Non-White	8%	37%	3%	34%	14%	4%
HS	19%	17%	11%	29%	18%	6%
Some College	19%	24%	13%	22%	20%	2%
College	32%	19%	10%	21%	17%	1%
Grad+	33%	25%	10%	18%	12%	2%
4 of 4	31%	18%	14%	24%	8%	5%
3 of 4	21%	18%	4%	17%	26%	19%
2 of 4	6%	27%	5%	22%	26%	8%
1 of 4	11%	27%	6%	17%	26%	5%
0 of 4	6%	70%	6%	6%	7%	3%
Rockingham	27%	15%	13%	29%	13%	3%
Hillsborough	20%	28%	10%	24%	14%	5%
Merrimack	21%	22%	22%	15%	20%	0%
Strafford	22%	23%	3%	26%	18%	9%
Grafton	19%	23%	7%	30%	20%	1%
Belknap	23%	23%	15%	25%	9%	6%
Other County	35%	14%	9%	22%	18%	3%
	Very Fav.	Sw' Fav.	Sw' Unfav.	Very Unfav.	Unsure	Never Hrd

Lower Higher

John Sununu Image

Full Question: What is your opinion of John Sununu?

Topline

Very Fav.

22%

Sw' Fav.

22%

Sw' Unfav.

18%

Very Unfav.

21%

Unsure

14%

Never Heard

3%

Crosstabs

	Very Fav.	Sw' Fav.	Sw' Unfav.	Very Unfav.	Unsure	Never Hrd
Republican	35%	36%	11%	5%	12%	1%
Democrat	7%	9%	24%	45%	12%	4%
NP/Other	22%	18%	20%	19%	19%	4%
Male	25%	26%	16%	19%	8%	2%
Female	19%	17%	20%	23%	21%	3%
18-34	20%	14%	15%	23%	21%	3%
35-44	10%	11%	19%	43%	15%	2%
45-54	16%	36%	18%	16%	9%	4%
55-64	29%	22%	16%	20%	11%	2%
65+	23%	20%	19%	20%	15%	3%
Moderate	14%	18%	23%	21%	21%	4%
Conservative	39%	34%	9%	5%	12%	1%
Liberal	3%	6%	27%	55%	5%	4%
White	21%	22%	19%	21%	14%	3%
Non-White	30%	19%	6%	25%	16%	3%
HS	32%	22%	11%	16%	17%	4%
Some College	21%	24%	20%	16%	17%	2%
College	15%	19%	22%	31%	12%	2%
Grad+	13%	22%	24%	30%	8%	2%
4 of 4	22%	21%	19%	24%	11%	3%
3 of 4	21%	26%	16%	18%	15%	3%
2 of 4	24%	19%	13%	18%	25%	0%
1 of 4	20%	23%	17%	15%	24%	2%
0 of 4	49%	6%	17%	23%	0%	5%
Rockingham	24%	27%	21%	18%	8%	3%
Hillsborough	19%	22%	16%	24%	16%	3%
Merrimack	32%	14%	12%	22%	18%	2%
Strafford	19%	23%	18%	15%	23%	2%
Grafton	28%	22%	23%	19%	7%	0%
Belknap	21%	23%	7%	16%	25%	7%
Other County	16%	16%	24%	28%	14%	2%
	Very Fav.	Sw' Fav.	Sw' Unfav.	Very Unfav.	Unsure	Never Hrd

Lower Higher

Scott Brown Image

Full Question: What is your opinion of Scott Brown?

Topline

Very Fav.

13%

Sw' Fav.

18%

Sw' Unfav.

10%

Very Unfav.

28%

Unsure

23%

Never Heard

9%

Crosstabs (GOP Primary Voters)

	Very Fav.	Sw' Fav.	Sw' Unfav.	Very Unfav.	Unsure	Never Hrd
Republican	26%	30%	12%	9%	17%	6%
Male	29%	31%	11%	6%	16%	7%
Female	23%	28%	13%	13%	18%	4%
18-44	23%	11%	14%	9%	18%	25%
45-54	23%	15%	15%	23%	15%	8%
55-64	24%	36%	14%	6%	13%	6%
65+	29%	36%	10%	9%	17%	0%
Conservative	29%	32%	9%	8%	17%	6%
Moderate	15%	24%	21%	16%	17%	7%
White	25%	30%	12%	10%	17%	6%
HS	30%	24%	10%	13%	16%	7%
Some College	29%	33%	7%	6%	19%	6%
College	17%	30%	20%	10%	19%	4%
Grad+	21%	33%	15%	11%	13%	7%
4 of 4	27%	31%	12%	12%	13%	5%
3 of 4	24%	31%	12%	3%	23%	7%
2 of 4	25%	25%	9%	12%	25%	3%
1 of 4	25%	31%	15%	7%	15%	7%
Rockingham	25%	30%	12%	15%	14%	4%
Hillsborough	24%	30%	11%	7%	21%	7%
Merrimack	33%	25%	15%	5%	16%	6%
Strafford	20%	35%	14%	7%	16%	9%
Other County	26%	27%	10%	11%	18%	8%
	Very Fav.	Sw' Fav.	Sw' Unfav.	Very Unfav.	Unsure	Never Hrd

Lower Higher

Methodology & Demographics

Fielded On

September 10-12, 2025

Method

Mobile Text Responses and Landline Interviews

Population & Sample

904 Likely General Election Voters With a Subset of 346 Likely Republican Primary Voters

Weighting

Age, Gender, Education Level, Race, County, and Registered Party

Margin of Error

+/- 3.26%

Registered Party

Republican	36%
Democrat	31%
NP/Other	33%

Age

18-34	5%
35-44	11%
45-54	15%
55-64	23%
65+	46%

Gender

Male	49%
Female	51%

Ideology

Moderate	39%
Conservative	40%
Liberal	21%

Education

HS	33%
Some College	27%
College	25%
Grad+	16%

Race

White	94%
Non-White	6%

Last 4 Generals

4 of 4	59%
3 of 4	17%
2 of 4	7%
1 of 4	16%
0 of 4	1%

County

Rockingham	25%
Hillsborough	28%
Merrimack	12%
Strafford	9%
Grafton	7%
Belknap	5%
Other County	15%

Household Income

<$50k	10%
$50-75k	13%
$75-100k	21%
$100-150k	36%
$150k+	21%

New Hampshire Senate2026 Election

NH Direction

Topline

Crosstabs

Chris Pappas Image

Topline

Crosstabs

John Sununu Image

Topline

Crosstabs

Scott Brown Image

Topline

Crosstabs (GOP Primary Voters)

Methodology & Demographics

Registered Party

Age

Gender

Ideology

Education

Race

Last 4 Generals

County

Household Income

New Hampshire Senate
2026 Election